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Posts tagged as 'Film'
If you didn't see it already, you have to check out the great viral sequel to Tay Zonday's "Chocolate Rain," simply called "Cherry Chocolate Rain." Zonday's original amateur song, released four months ago, became a viral sensation and garnered numerous press for the young/campy singer. Somebody brilliant at Dr. Pepper connected the dots and ponied up the money to create a stellar sequel to his original viral sensation in order to get the word out about the new Cherry Dr. Pepper. So far, it looks like we have another viral hit on our hands!
Last time I wrote about a youth product placement, I pointed out Skittles' Sour Candy free gift on Facebook. It was a decent placement, but it felt forced, and unauthentic. However, with the Dr. Pepper Zonday clip, we have a viral sensation at our hands (the video can be spread all over the internet and not walled in by Facebook), as well as, it has an amazing emotional and humor connection that is so important to the youth. What do you think? I thought it was a great move!
Tagged as Internet, Film, Marketing, Branding | No Comments » | Continue 
Hello everybody, my name is Jason – the other half of Wise & Young. This is my first post on Wise & Young: The Blog, and I’m going to continue with Levi’s previous topic about how our generation will not listen to traditional advertising with as much faith as other generations. I’m going to use the movie industry as a prime example.
Due to being apart of the MTV generation, the youth is taught real well how to thin slice. We know what we like and what we don’t like by quick first impressions. This concept is explored in Malcolm Gladwell’s Blink, an essential read for anybody in this business. It’s only natural for this ADD generation to be really good at thin slicing—the superficial means everything.
You don’t even have to read reviews to know that the movie Stealth was seriously bad. But why did it flop when it had Oscar winning Jamie Foxx? Why did the film flop when so much money was thrown in to marketing it in commercials and billboards? Well I haven’t seen the film, but I’m thin slicing from memory all of those advertising spots on MTV, and I just knew it was going to be a disaster due to the ugly/unclear nature of it all. The billboards of Stealth boast the cheesiest graphics that I’ve seen since the XXX: State of the Union. I looked up at the billboard and wondered what the hell was the production company thinking. Saying the name and throwing some flashy B.S. in my face isn’t going to sale the movie.
I need context, I need a connection, and I need love!
Our generation defines trends in almost only word of mouth. Malcom Gladwell talks about connectors in his other book, The Tipping Point, and how connectors create trends ...
Tagged as Film, Marketing, Branding | No Comments » | Continue
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