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I'll give MTV some congratulations for preparing and presenting the VMAs very well this year.
As you can see: MTV VMAs Ratings, Web Traffic Up
Some things I noticed during the broadcast that helped with this surge in traffic/viewership: 2 hours in length (an hour shorter than usual), valuable remix/rare-joint performances in intimate venues (rooms), longer more professional performances on the main stage, quicker presentations, flashier graphics, using other brands, easy to access web content (especially to view that Britney disaster), and so much more.
I'll give it to them, MTV seems to finally get it — if only for a second.
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