Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

For the past 8 years, the team at Wise & Young has helped firms such as Apple, Red Bull, and other youth-focused brands understand the intricacies of the Gen-Y. Being Gen-Y ourselves, we understand and quickly spot the trends and details of our peers.

The Gen-Y are not Baby Boomers, they are not Gen-X or any generation after 2000 — these are the original, but inspired young adults of now. They’re a generation that rivals the baby boomers in size and already have begun taking over in buying power. As they enter in to their 20’s, brands need to align themselves now in order to begin to be an importance for these people the rest of their lives.

Furthermore, the W&Y team shares their knowledge, information, and tactics that help brands realign and position themselves for success in this quickly growing and out of control Gen-Y market. The team currently resides in the Los Angeles (Santa Monica) area and is open for speaking engagements, as well as , consulting, and marketing services.

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