Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

If you didn’t see it already, you have to check out the great viral sequel to Tay Zonday’s “Chocolate Rain,” simply called “Cherry Chocolate Rain.” Zonday’s original amateur song, released four months ago, became a viral sensation and garnered numerous press for the young/campy singer. Somebody brilliant at Dr. Pepper connected the dots and ponied up the money to create a stellar sequel to his original viral sensation in order to get the word out about the new Cherry Dr. Pepper. So far, it looks like we have another viral hit on our hands!

Last time I wrote about a youth product placement, I pointed out Skittles’ Sour Candy free gift on Facebook. It was a decent placement, but it felt forced, and unauthentic. However, with the Dr. Pepper Zonday clip, we have a viral sensation at our hands (the video can be spread all over the internet and not walled in by Facebook), as well as, it has an amazing emotional and humor connection that is so important to the youth. What do you think? I thought it was a great move!