Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

I love the new Skype feature/partnership on Myspace. The simple feature allows users to visit their friend’s profiles and call them up just like they were sending a message or an IM.

This move is great for both, due to the different markets each service controls. For example, Skype is a huge phenomenon overseas, and for one reason or another, has not taken off in America — especially with Gen-Y. By connecting Skype to Myspace users, Skype has a great chance to expand on the gen-y American market.

However, I think Myspace was the brilliant one here, because it gives them a huge handle on a massive overseas market that Myspace still hasn’t conquered. I feel they are at the end of their essential first run in America, there isn’t much they can do to add any other American users.

Murdoch has known of this problem since he bought Myspace, and from at least 2006 and on he’s pushed for Myspace to cater to European, Asian, and other lager foreign markets for good reason - at least 800 million more possible Myspace users! By adding Skype, they have one more enticing reason for overseas users to sign-up or leave other weak networks like Bebo and hi5.

Lets hope the new Myspace Developer Tools work just as well, I want to see a blood-thirsty competition between Myspace and Facebook!