Wise & Young
Take that Rick Rubin, love Radiohead Posted on October 1st
As most of you know by now, Radiohead today blew the doors off the recording industry, by announcing their new album will be out in 10 days (label free). The price for their new digital album is whatever the consumer/listener would like to pay.
The decision stunned and astonished critics, who felt it was revolutionary. Gen-Y’ers are as happy as can be, and ready to shell out their hard earned money (even if it’s a buck or two). This is the future, no kidding, the artists are in control of their destinies now and no dirty middle men to stop their creativity (or paycheck).
However, a few weeks ago, Rick Rubin in the NY Times Magazine had a different idea on the future of music:
Rubin has a bigger idea. To combat the devastating impact of file sharing, he, like others in the music business (Doug Morris and Jimmy Iovine at Universal, for instance), says that the future of the industry is a subscription model, much like paid cable on a television set.
It’s not going to work Rick; Radiohead is going to lead the way! Even though most musical artists don’t have the money to imagine highly produced albums; home recording and word-of-mouth are going to save music (think Feist). Gen-Y’ers do not want subscriptions, locks, barriers, bills; they want their free Mp3s! They want the music whenever the artists wants to release it, they want their music on any device, and they want to support their favorite artists’ creative talents for the rest of their life.
How is that for trusting your brand and fan base!
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