Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

Influx had a great post the other day about the fading use of consumer generated content in advertising and other marketing functions. They make a point of where we are going with online social/virtual worlds is exactly the opposite of where marketing and advertising firms are headed.

They then state something brilliant:

The killer application is finding a way to tap into consumer thinking and creativity through the social network, but to do it in a way that doesn’t involve classical advertising.

Agencies need to find a way to make this happen for their clients or someone else will.

If you view some of the top Facebook applications, I think a lot of people are getting close to what Influx is stating is necessary for brands to tap in to consumer-generated creativity and content. This is a very exciting time and it feels like a wide open market for advertisers, marketers, and even small brands to make a huge splash.

Anybody have a favorite Facebook application or widget that demonstrates what Influx is stating above? Something getting away from classical advertising?