Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

I’m just as much as a Facebook addict as the next person.

Well today (December 23rd, 2005), when I went to check up on my friends on Facebook, I noticed a new feature on Facebook called “The Pulse”.

The Pulse simply shows the latest trends on your campus and even compares them to other campuses or networks. They show the most popular Music, Movies, Books, Clubs, Hometowns, etc. of a college campus or of the entire Facebook network. As someone interested in marketing and advertising, these lists and statistics were amazingly fascinating.

For example, 9.2% more UCLA students listed To Kill a Mockingbird than The Bible. The top 3 television shows of college students are 1. Family Guy, 2. The OC, and 3. Friends. The top 3 music acts are 1. DMB, 2. Coldplay, 3. Jack Johnson.

Sometime the data/trends are hilarious, sometimes it is dull and predictable, but most of the all it’s interesting. If you would like to know a college or areas top trends (and you don’t have access to Facebook), just shoot me an email and I’d be happy to share the data with you.

###UPDATE###
If you are on Facebook, you can find the Pulse on any network page:
For Example, Los Angeles Stats: http://www.facebook.com/networks/stats.php?nk=67108865
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